We started socialwrk because good brands deserve better than a pretty grid.

Lara has been working with social media for more than 10 years and has extensive experience in building communities, personal brands and international networks.

During four years in network marketing, she built and managed an international organization of more than 700 people — leadership, sales, communication and community growth, all learned the hands-on way.

For the past two years she has been based in Dubai, working inside one of the world's fastest-moving social media and business markets.

At socialwrk.agency, Lara focuses on social media growth, community building, content strategy and creating online presences that turn followers into real customers.

Selina studied Business Administration with a focus on Marketing through a dual-study program, combining academic knowledge with hands-on business experience from day one.

With an international background and several years of experience across different markets, she brings a strong understanding of branding, consumer behavior and digital marketing to the team.

Her focus is on strategies that don't just look good on social media, but genuinely help brands grow, position themselves and reach the right audience.

At socialwrk.agency, Selina leads marketing strategy, creative concepts and brand development.